Sales for land developments and real estate projects
You develop.
We sell.
Sodrac takes over the sales operation of your development: campaigns, instant buyer response, qualification, an organized CRM and full support for your sales team until the deal closes.
You take care of the project. We take care of selling it.
Real developments, sold with our operation.
Sodrac already runs sales for land developments and gated communities in Minas Gerais, Brazil — from the first ad to the signed contract.
Residential land development
Greater Belo Horizonte — MG, Brazil
Gated lot community
Greater Belo Horizonte — MG, Brazil
Residential project
Greater Belo Horizonte — MG, Brazil
The challenge
Building the development is an operation.
Selling it is another one.
When a development reaches the market, a second operation begins.
Positioning has to be defined, campaigns produced, demand generated, buyers answered quickly and qualified, follow-up sustained, the CRM organized, brokers coordinated, and interest turned into visits, offers and sales.
In most operations, every part of that lives somewhere else.
Sodrac connects that operation.
One single operation
Our operation
From launch to sale.
We take on the work required to bring the development to market, generate demand, work the buyers and support conversion into sales.
We study the development, inventory, location, commercial terms, audience and sales goals.
We build the infrastructure required to turn interest into opportunity.
We create and run campaigns to find potential buyers.
Every lead needs attention fast. Sodrac uses technology, automation and AI to start conversations, answer questions and understand the buyer's context.
We don't treat every lead the same way. The operation identifies what actually matters before commercial contact.
A lead who doesn't buy today doesn't disappear. The operation keeps following up, recovers opportunities and detects changes in intent.
The right opportunities reach the commercial moment with full context.
Technology works alongside people. When relationship, negotiation or human judgement add value, the sales team steps in with all the accumulated context.
Technology
No buyer of yours is left waiting.
Not at midnight, not on weekends.
Ads for a development generate a lot of contacts — and most sales are lost to slow replies and missing follow-up.
Our technology answers instantly on WhatsApp, covers questions about lots, prices and payment terms, understands what the buyer wants and keeps everything organized in the CRM.
When the buyer is ready, the broker gets the full conversation and does what nobody replaces: the visit, the negotiation and the close.
You buy the system
Your team runs it
Uncertain result
You hand over the development
Sodrac runs the sales
You follow the results
You don't have to operate any tool.
We do the work.
Developments running
We're already selling developments like yours.
Land developments and gated communities in Minas Gerais, with campaigns live and buyers answered every day.
Residential land development
Greater Belo Horizonte — MG, Brazil
Development with commercial operations run by Sodrac.
Gated lot community
Greater Belo Horizonte — MG, Brazil
Development with commercial operations run by Sodrac.
Residential project
Greater Belo Horizonte — MG, Brazil
Development with commercial operations run by Sodrac.
Selling lots and homes is a stream of small decisions, taken every single day.
In a sales operation, this shows up all the time:
That's the routine we take over for you — team and technology working together.
- Who should be answered first?
- Which buyer is closest to closing?
- Which lot or unit should be offered?
- Which payment terms make sense?
- When should we follow up?
- When should the broker step in?
- What's blocking this sale?
How it works
Your development comes in.
The operation starts.
We connect the development
We structure the operation
We take it to market
We operate continuously
One operation.
From the first ad to the sale.
Operation in real time
The buyer journey, coordinated end to end.
- New lead14:32
How we work
Technology handles the volume.
People close the sale.
- Response
- Organization
- Qualification
- Follow-up
- Data
- Prioritization
- Automation
- Monitoring
- Relationship
- Visits
- Negotiation
- Judgement
- Exceptions
- Closing
A chatbot alone doesn't sell lots. A broker alone can't handle hundreds of contacts a week.
Technology takes the volume and the routine; the sales team steps in where relationship, visits and negotiation decide the deal.
Tracking
You see the sale from the ad to the contract.
Because one operation handles media, buyer response, CRM and closing, you get the full picture — no agency report required.
- What a real buyer actually costs.
- Which campaigns bring people who buy.
- How many visits were booked.
- Which objections are blocking closings.
- Which lots or units get the most demand.
- How your inventory is moving.
- What changes next month.
No guesswork.
You know exactly where your sales stand.
Why Sodrac
The people running your sales know real estate.
Real estate
We work with land developments and housing projects every day. We understand pricing tables, inventory, payment terms and the buyer in your region.
One full operation
Ads, buyer response, CRM, follow-up and sales support in one place. You talk to one partner instead of four vendors.
Our own technology
Instant response, organization and follow-up automated — no setup cost and no new system for your team to learn.
About Sodrac
We were born selling.
Not selling software.
Grupo Sodrac spent years running ads, buyer response and sales for real estate developments in Brazil.
Along the way it became clear that a developer's problem isn't a lack of tools: it's making the whole operation work together, every day.
So we built a complete sales operation, with our own team and technology, to take that work off the developer's hands.
You run the project. We run the sales.
Who we work with
For anyone with inventory to sell.
Land developers
Launching and selling lots, from the first ad to the contract.
Real estate developers
Sales operations for new developments and launches.
Homebuilders
Selling houses and apartments from your own inventory.
Stalled inventory
Restarting sales for remaining units and lots.
Have a development to sell?
Tell us about the development and how sales are going today. We come back with a proposal for running the commercial operation of your inventory.
Land developers · Real estate developers · Homebuilders